FOSTER'S may launch a low-carbohydrate version of Victoria Bitter to revive the fortunes of the country's best-selling beer.
Demand for beer with lower carbs has grown exponentially as Australian men become more health conscious.
Sales have risen from nothing to $468 million in less than five years and brewers are greedily eyeing the example of the United States, where light beers, as they are called, account for one in every two beers drunk.
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